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By: Jeff Hales
When choosing a promotional product, one of the mistakes companies make is simply going for the bells and whistles. Quirky items may catch the eye, but they don't guarantee that a company's message will get to potential customers. Many promo items are simply tossed into a drawer or the garbage, so the main goal should be to get people to not only take the product but to keep it as well. Consider the functionality, creativity and simplicity of your promo product. Make sure your product is something that people can and will use. Keep the message simple. Make the item attractive enough for display, which will allow your message to circulate to third parties. Below are five products that are highly effective in promoting your company and passing your message along.

Pens. Pens are highly functional products that customers like to keep around. If the pens have attractive logos and are of high quality, your clients or customers are more likely to carry them around where other potential customers can see them. Also, they may be displayed on desks, where your logo will be an ever present reminder of your company. Pens are especially popular at conventions and trade shows, so don't settle for cheap pens. Quality pens make more memorable items.

Calendars. Customized calendars are very effective promotional products. Not only are they functional but they can be very creative. With a calendar, you can present your message with attractive illustrations; beautiful unique imagery always makes a lasting impression. Best of all, your logo on a customized calendar will be a year-long reminder to your customers. Choose a printer that creates quality work. Blurry or low-pixelated images will not show up well and will make a less than memorable impression.

Tote bags. Tote bags allow your message to travel with the carrier. Hundreds, even thousands, of people may see your logo or read your message. The more functional and attractive, the more likely your customer will carry the bag with him or her. Choose bags with multiple compartments but that are compact enough so that they are not bulky. Again, quality is key. Choose bags made from high-quality material that are also color-fast.

Travel or thermal mugs. Travel mugs also carry well. Customers often drink their coffees on the go and want cups that are easy to handle, heat-resistant and leak proof. Thermal mugs can present your logo or company name in attractive text or artwork to potential customers, as well.

Notepads. Everybody needs to write something down on occasion and having a notepad on hand provides convenience and functionality. Present your company's name and information on attractive headers and they will remind your customer of your service or business whenever they look at their own notes. If a note is passed along, your message and business information will be, too. Today's notepads are often enclosed in padfolios that are attractive and easily portable.

Other promotional products can be valuable ways to transmit your logo or message to potential customers. Apparel such as caps and hats are worn around to different venues where your message receives great exposure. T-shirts can be advertising posters as well. Make sure they are made from quality blends, are attractive and comfortable.

Memorable items for your customers can also include time items like stylish watches or travel and display clocks. Picture frames make great corporate gifts, allowing your customers not only to display their personal pictures but your logo as well. Ecology-conscious clients will appreciate eco-friendly gifts such as items made from 100% organic cotton or biodegradable materials.

Whatever promotional items you choose, make sure they are items your customers can use, that are made of quality materials and that are attractive. Make sure your logo is attractive as well and you're your message is memorable. With these pointers in mind, your promo items will be sure to impress potential clients as well as help retain your current customers.About Author:AdLeap.com is your online promotions specialists. Their skilled experts have endless resources that can assist you with the promotional products for your next event. Visit online today.
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