It Is Easy To Choose A Good Ad Network For Any Promotion Once You Know How
If you are a webmaster with a content heavy site, you have to carefully study the networks if you want to run ads on your site. Here, in this article, we'll try to analyze what all you should keep in mind before partnering with an ad network.
But hold off before you begin signing up with anyone because you need to know if your site is ready. What is needed on your part as well as with your site? It is very prudent to gain some knowledge concerning such questions. If you want to follow a thumb rule, then don't bother with running ads on your site until you've achieved 1,000 page views on it. Sure, you can go with less traffic but not a whole lot less. The best paying premium types of ads will not be available to site receiving little traffic.
That is something you have to pay attention to before you try to get started.
It is common for networks to demand their ads appear above the fold on your site pages.
This is prime site placement we are talking about, and with that comes higher ad fees and profits for you. Another typical requirement is to have that space all to themselves for their ads. As you can imagine, that does not leave you with many options in terms of number of ads you can show.
If the ads are a good match for your audience demographics, then it is all good for you.
Remember that if you do not ask, then how else will you find out anything.
You want to find a long term business relationship, and this is the best way to do it. The thing with ad networks is that they make big promises, and usually deliver mediocre results. That is why you have to be proactive and talk to other businesses, or customers, and also search on the net. You have an obligation to protect your own interests, and that is what this is all about.
Go beyond the "CPM", and ask about other important topics as to what kind of stats you'll have access to. Anything that is related to charging you extra or demanding something later on needs to be revealed.
When you start seriously searching for an ad network, this is just a little bit of what needs to be done. Always remember, if one network does not work to your favor or liking, then just find another because there are plenty of them.
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