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By: SEO Sapien
With the online world currently fixated on SEO methods to gain page rank, many of us are pulling our hair out trying to figure out the Google Algorithm. Here we will take a brief look at some of the core elements of how Google indexes web pages and what this means for you.

LSI (Latent Semantic Indexing) analyzes the relationships and structural placement of words. It is designed to sniff out naturally written text from forced keyword overloaded text. LSI goes so far as to consider the natural semantics of the English language. LSI will not only look at alternative versions of the article topic and main word but also related words that often pop up when discussing this topic. What this means for webmasters is simple. Write the website content naturally with a relatively low keyword density. High quality content is much better than forced content or content with a forced high keyword density. Think about having a keyword density of around 3-6% but never any more than this. Make sure you talk about the topic naturally and mention other relevant words and information that are associated with the topic.

Local Interactivity is also a major factor in the way your website is ranked on Google. The types of links you have can have a negative or positive affect on your page rank. If you have many links that are from reputable domains but your page rank is still not up to scratch then it could perhaps be the quality of your links that you need to improve upon. Having links from a higher page ranked website to yours will boost your website rankings. It may just be that you need to have links that are better than your competitor’s links in order to obtain a higher page ranking so even if your links are great they may not be quite up to scratch against others. The types of links you obtain can also be important such as community links without any of which would have a negative impact on your rankings.

There are a great many different areas that the Google algorithm looks at in order to rank your website. These include Keyword/non keyword domains, domain discovery date, changes made to the website and frequency of which, number of internal links, link anchor text, link discovery date and many more. Google will also pay special attention to a website that displays unusual or suspicious linking and will run additional programs to determine whether or not your website is spam or natural content.

TPSR (Topic Sensitive Page Rank) basis it’s results on the relationship between the topics of the data. This is determined by analyzing the user input, search history and the ODP. It even takes into account possible fraudulent ODP activity and link sales by matching this topic with relevant topical communities.
There are many other Google algorithm components like this one that analysis content, links and relevancy and the entire Google algorithm remains somewhat a mystery. Over the years Google has changed and adapted it’s algorithm to combat spam and poor quality websites.About Author:We are an SEO Company. You can see all our optimization services and complete SEO pricing details at www.seosapien.com. Visit Google Algorithms.
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