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By: Janise Majette
Solo advertising is one of the most common forms of advertising on the Internet. There are ezines on just about any topic you can think of, so by placing solo ads in one in your own niche you can get lots of new prospects. Of course, since these are ads you have to pay for, you should learn some of the ground rules before jumping in.

Effective solo ads are all about exciting the people who read your ad. If you can't get this sense of excitement to carry over into your audience, the results will not be as profitable as you are expecting. You must believe in the products you're promoting. The subscribers reading your ad should be able to feel this in the ad. You'll find a better response and easier writing process when you use your own emotions to write the ad. Your ad copy should be able to convince your target audience without any problem. Keep in mind that if you aren't good at copywriting, you can always outsource the labor. You should make every effort to be as clear as possible with your solo ad. Make the ad copy easy to scan with plenty of bullet points since many readers will not take the time to read the entire ad. Don't create a huge block of text that is difficult to read, but use as many bullet points as you can. Make sure you highlight the benefits of your product in the ad, very clearly. Your primary goal is to get a decent return on investment by increasing your conversion rate.

Always be sure you've checked your solo ad's wording against spam filters so you'll know it's not going to get blocked the moment you send it. Avoid using the types of words that will trigger spam filters, like 'free', 'money' or 'get rich', etc. Be very careful what language you choose in your sales copy so that it doesn't end up being blocked.

Don't sabotage your own efforts with these things, or you'll see your ad land squarely in your audience's junk folder and deleted.

In summary, from the above article we come to understand how you can make your solo ad give you much better returns on your investment. Solo ads are ideal for getting your offer or product directly in front of your target audience, although you can also use them to entice new subscribers to join your list. How you use solo advertising is totally up to you, but just make sure you make it a part of your online marketing campaigns and regularly test out new ads, so that you can improve your results.

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