Power-of-the-Pen.Com
Submit Articles | Member Login | Top Authors | Most Popular Articles | Submission Guidelines | Categories | RSS Feeds See As RSS
 
 
   
Forgot Password?    New User?
 
Welcome to Power-of-the-Pen!

Articles Writing-&-Speaking Article-Writing >> View Article

By: jeavy
5. Create exciting titles
This is probably the most important part of your letter. You only have a few seconds to win the reader's attention to make sure he does not loose his time. Your title should be intriguing, seductive and powerful. It should make people want to want to read the rest of the page to find more information on our offer.

Unknowingly we see from morning to evening eye-catching headlines on advertisements in newspapers, magazine articles, television reports in ... and these are good sources of inspiration.

Several options available to you. A truly effective method is to capture the attention of your visitor by asking a question in your title. We obviously choose interesting questions, the idea being to demonstrate to the reader that there is an answer to a question he has posed.
1. "How to stop working at 35? "
2. "What is the best business idea to work from home? "
3. "How to make money working at home? "

Another popular option for magazines is to enumerate all solutions to solve a problem. Here are some examples:
1. "The 10 fastest ways to earn money working at home"
2. "What are the 3 pitfalls to avoid when starting his lance activity"
3. "The 12 essential rules for moving to telework"

Note that the second option, the sales page is rather an article. In this case the advertising for the product will be in footnotes in the signature, such as "you want more, buy the ebook on working at home."

Now we will try to implement certain trigger words in a question to increase our response rate.

"Are you ready to discover the amazing secrets that will help your home business to make lots of money in a short time? "
Or
"What would you do if you discovered a secret method that you could use any market to dominate your competitors? "

Remember, a good title is your only chance to attract the attention of your visitors. Put yourself in their place. What would you suspend an activity to read advertising sales?

6. The negative words that you should never use
Now, let's all words, you should absolutely not use. You see, these are some words that arouse a negative response from customers, it is essential that you avoid them if you want to make many sales.

The negative words: Positive Alternatives
Buy
Acquisition
Learn
Order

Synonyms that you can use:
Investing
Enter
Explore
Secured

Firstly, it is best to avoid talking about money when you try to convince a visitor to buy your product. The words "Buy" for example, is far too literal and your potential customer can postpone if your sales letter is too insistent. Always remember that visitors do not want to "pay" for anything. They prefer to "invest" their money, because it carries a positive notion in terms of the future and not make impulsive purchases. Similarly, they prefer more "secure" their membership rather than the "order".

Also, the word "learning" has negative connotations. People looking for instant answers on the Internet and do not want to "learn" anything, because it takes work! They want their problem resolved immediately, as the easiest way to "discover" how to make money instead of "learn" to do so. Avoid words that trigger negative reactions whenever possible.

Here's a short list of other words to trigger negative:
Failure
Difficulty
Loss
Commitment
Wrong
Must
Worse
Private
Fail
Decision
Bad
Contract
Cost
Sell
Negative
Deficit
Taxes
Concerns
Deficit
Difficult
Contract
Deny
Regret
Debt

7. The power of testimony
Testimonials are a great way to show your visitors that your product is worth it. When purchasing a product, people often seek a second opinion because they want to be sure of its value. I know that when I'm about to buy a book or a DVD, I almost always took a look at the reviews on Amazon to see what others are saying. I want assurances that the book or DVD quality.

Therefore, a demonstration through testimony give more credibility to your product, and thereby encourage the customer to buy. This sales technique is called "social proof". Writing a sales letter is not enough without the input of testimony. As many people use this method of sale, if you choose to ignore it, your visitors will think that nobody else has confidence in your product!

So what is the best way to get testimonials about your product?

In my experience, it is best to just give some people a free copy of the product for testing. My favorite place to do this is on a forum. To find your forum just type in Google the word "forum" and the word relating to the product you sell. You son will find discussion on the theme of your business.

Then you just create a free account and go directly to the general discussion. Do not go for inside and do not try to launch your product immediately, because this is not the purpose of the forum and you could be ejected before he could begin. First, you must establish one or two positive relationships.

And if you do not have time? Invent some stories, it is the technique used 99% of people who put on the market a new product.

Ideally it should go through an approved body to carry out a survey on the quality of your product. This would allow you to display a slogan like this: "90% of readers of the guide work at home have managed to launch their business."

The testimony is expected to increase sales, and not vice versa, so be careful and keep it simple (and true) to ensure higher sales.

8. Warranty
Your site needs a guarantee and is often imposed by the paying agency (eg is integrated by default in PayPal). Fortunately, the operation is very simple. Guaranteed clear customer proves that you care and you're willing to make further efforts if something goes wrong with your product.

Basically, you show complete faith in your product, which should give confidence to your customers and encourage them to buy.

It's like waving a red flag and announce, "Here of course shop! "If you do not ... do not worry about it, I will refund your money! "Once the customer is satisfied, he can concentrate on how your product will make their lives easier, instead of worrying about whether the payment is blocked or if it will actually receive the product or not .

Suggest a solid warranty is worth its weight in gold, and the good news is that most people will not ever use their refund to ask anyway.

9. A direct call to action
A Call to Action "is a very powerful technique, often used in sales letters to convince customers they need a certain product. You almost have to build the customer response to them by writing your sales letters. Thus, as funny as it sounds, you literally insinuating thoughts in their head!

This style is normally used in the late sales letters when you are trying to convince a visitor interested in taking action, and click to place an order. Basically, think for them, tell them what is their response, and decide for themselves ... and they have nothing to do.

Believe it or not, that's what customers want! They will not be charged with the chore of having to make a decision. They want you to tell them exactly what they need when they need it and why they need it. Be very straight and to the point, do not be afraid to force customers to buy. After all, if they do not want the product, all they have to do is leave your site. Here is an example of a call to action from one of my sites, this is the last sentence is followed by a payment link: "Yes I decided to buy this book and receive 50% discount.

This style of letter launches the visitor a call to action live ... headed by a great "Checkout Now". It is also written as a dialogue between client and vendor, the customer begs sells the product. It is a very effective technique that works on the subconscious, and convinces the reader to follow in purchasing.

Remember the slightest doubt in the minds of customers could be encouraged to close the page ... never to return! So, make sure your letter does its best to eliminate all possible doubt. Finally, make sure that at the end of your letter, you always have an agenda with the command button so that the customer can buy your product immediately. Why? Because if you do not ask him, he will not do!

The development of a quality site requires dedication and commitment, do not be afraid to spend hours to make a Website profitable. If you work hard at the beginning and that you ensure that everything was done correctly, you will soon discover that making money online is simple.

About the Author:

Featuring free home business tips, home business resources, http://workathomelink.blogspot.com/ information, money making advice, internet marketing techniques, and much more.Your ultimate resource for http://you-need-content.com/To stay informed about http://article-guys.co.za visit here.
See All Articles From This Author